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Science-Based Content Design©

Creating Content that Works!

An Interdisciplinary Professional-Development Program for Content Professionals
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Facilitate the success of your end users, your organization, and yourself!

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The Science

Provides you with an interdisciplinary framework of research and statistical analyses from a wide range of disciplines, including ophthalmology, rhetoric, neuroscience, psychophysics, health care, cognition, psychology, and many more.

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The Content

Teaches you how to transform complex technical, instructional, and other fact-based, verifiable business content. Applies across all fields, genres, and media, regardless of subject matter.

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The Design

Empowers you with evidence-based guidelines and the rationale behind them. Aligns with the natural way that human beings perceive and process information to help you create content that is both usable and beautiful.

Ground-Breaking and Empowering

slide showing how human communicate
slide showing perceptual load
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Innovative Methodology

Science-Based Content Design is a one-of-a-kind program with ground-breaking new methods for learning and implementing evidence-based guidelines that reduce redundancy, enhance clarity, and facilitate engagement.

From this...

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Usability First

Science-Based Content Design is not about making things beautiful or interesting – it’s about making things usable. It just so happens (and research shows) that what is usable is beautiful.

...to this!

page after applying science-based content design
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content transformation icon

Usability First

Science-Based Content Design is not about making things beautiful or interesting – it’s about making things usable. It just so happens (and research shows) that what is usable is beautiful.

From this...

page before applying science-based content design
page before applying science-based content design
page before applying science-based content design
page before applying science-based content design
page before applying science-based content design
page before applying science-based content design

...to this!

page after applying science-based content design
page after applying science-based content design
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page after applying science-based content design
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page after applying science-based content design

Paradigm Shift

Science-based design reframes the awkward and misleading “content vs. design” paradigm into a new and powerful paradigm of language, ideas, and design. It redefines content in terms of how human beings perceive and process information. It reflects the anatomical, neurological, and psychological processes we use to derive meaning from the world around us.

By understanding how our bodies and minds transform visual stimuli into real-world behaviors and beliefs, we can take charge of how our content is created and consumed, and facilitate the success of both organizations and individuals, and of both content consumers and content creators.

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cones and perception
the basic visual elements

Practical Application

Science-Based Content Design is about outcomes. It takes an interdisciplinary body of knowledge and transforms it into specific, actionable guidelines for making real-world content-design decisions that transform your content.

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charts discussing congruent colors

Flexible Weekly Schedule

Each week consists of 90 minutes of presentation, 90 minutes of demonstration and practice, and 4 hours of open-access, drop-in support and coaching. Classes are taught live, recorded, and then posted so you can view them any time. 

Monday

No Class

NA
Tuesday

Lecture

Presentation
Q&A
60 Minutes
Wednesday

Lab

Demonstration
Q&A
60 Minutes
Thursday

Office Hours

Open-Access Support
4 Hours (Drop-In)
Friday

No Class

NA

16-Week Program

Guided Instruction, Demonstrations, Coaching, and Support

The Science-Based Content Design program consists of 16 weeks divided into 5 parts that build your knowledge and skills gradually to ensure you’ll be successful. Each week consists of 90 minutes of presentation, 90 minutes of demonstration and practice, and 4 hours of open-access, drop-in support and coaching. Classes are taught live, recorded, and then posted so you can view them any time. 

Week 1
Part 1:
Foundation for Success

Orientation

8 Topics
Week 2
Part 1:
Foundation for Success

Paradigm Shift

4 Topics
Week 3
Part 2:
The Basics

Perception Overview

5 Topics
Week 4
Part 2:
The Basics

Content-Design Basics

4 Topics
Week 5
Part 3:
General Dynamics

Advanced Perception

6 Topics
Week 6
Part 3:
General Dynamics

Content-Design Principles

5 Topics
Week 7
Part 3:
General Dynamics

Application Basics

5 Topics
Week 8
Part 4:
Application

Information Typing for Design

4 Topics
Week 9
Part 4:
Application

Information Typing for Design

5 Topics
Week 10
Part 4:
Application

Working with Layout

7 Topics
Week 11
Part 4:
Application

Working with Type

6 Topics
Week 12
Part 4:
Application

Working with Color

4 Topics
Week 13
Part 4:
Application

Working with Color

4 Topics
Week 14
Part 4:
Application

Advanced Application

2 Topics
Week 15
Part 2:
The Basics

Success in the Workplace

5 Topics
Week 16
Part 2:
The Basics

Certification

1 Topics
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Detailed Course Contents

Course Content

Expand All
Part 1: Foundation for Success
Part 2: The Basics
Part 3: General Dynamics
Part 4: Application
Part 5: Advanced Application
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Detailed Course Contents

View the complete course outline.
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Pricing

Best Value

$2,560

One-Time Payment

Save 20% ($640)

Payment Plan

$800

Four Monthly Payments

$3,200 Total
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Satisfaction
Enrollment is currently closed.

Sign up to get notified when enrollment opens!

You’ll be added to our email list, and you can unsubscribe any time.
(And we’ll never, ever, share your information with anyone.)

Enrollment is currently closed.

Sign up to get notified when enrollment opens!

You’ll be added to our email list, and you can unsubscribe any time.
(And we’ll never, ever, share your information with anyone.)

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If you need help, contact us at [email protected].

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An Introduction to Science-Based Content Design!

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