Resources

Articles

Terminology
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A Framework and Methodology for Creating Content that Works!

Science-Based Content Design teaches you to understand your audience in a deeper and more fundamental way, and to apply that knowledge in ways that can lead to a better user experience, increased customer satisfaction, lowered production costs, and deliverables that inform and delight.

Information Development

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Definition
Tools of the Trade
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10 Favorites for InfoDev Pros

Information development is about taking an evidence-based and interdisciplinary approach to content-based communications. It's also about making content-related decisions that benefit both end users and organizations. This list brings together some of the best publications to help you create content that really works!

Information Development

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Books
Basic Design Elements
abstract, inky explosion of color
Fundamentals for Creating Content that Works!

Color has a strong influence on how human beings interpret information. It affects meaning, legibility, accessibility, and even production. There are five basic color attributes every content professional can use to make more effective color decisions.

Design Basics

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Color

Courses

FREE
Science-Based Content Design
100
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science-based content design logo
Color Perception and Application

A quick look at how science is used to guide content-related decisions

MiniCourse

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Introductory Courses

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13
COMING SOON
Science-Based Content Design
200
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science-based content design logo
Creating Content that Works!

Premium program with guided, step-by-step instruction

Coming Soon!

Would you like us to let you know when enrollment opens?

Course

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Premium Program

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91

Tips and Tricks

color consistency with size
Design Tip

Using Color Effectively

Color Value and Size

Optical Consistency for Color

To ensure the perception of color consistency throughout a deliverable, make the color slightly lighter (higher in value) on larger elements and darker (lower in value) on smaller elements.

Workshops

generic font comparison

Working with Text

A Practical, Step-by-Step, Science-Based Approach

Discover what you need to know (and what you don't) about choosing fonts that work.

Science-Based Content Design

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Workshop
Design Logic Workshop Cover

Information Typing for Design