Andrea Ames is CEO of Idyll Point Group and a widely recognized thought leader in the technical content industry. She brings nearly 40 years of experience in the corporate, government, education, and non-profit sectors to her coaching, consulting, facilitation, and training work—all focused on her passion for making clients, colleagues, and the community at large wildly successful! Andrea brings her skills in customer retention strategy, organization design, content experience strategy and architecture, individual and organizational learning, curriculum and course design and development, gamification, systems thinking, and product design and development to her individual, group, and team engagements and programs that serve business owners, entrepreneurs, executives, mid-level leaders, and their teams. Andrea is a sought-after keynote speaker, an author of numerous journal and magazine articles and two award-winning technical books, and the Program Chair (since 2000) for the University of California, Santa Cruz, certificate in Technical Writing and Communication, also teaching (since 1997) highly rated content strategy and design, human factors, information architecture, and content usability courses in the program. Andrea has a Master of Science degree in Science and Technical Communication from Drexel University in Philadelphia, PA, and a Bachelor of Arts degree in English from Temple University, also in Philadelphia. As an avid (some might say “obsessed”) lifelong learner, she has numerous certifications and professional designations, including coaching (International Coaching Federation Associate Certified Coach, Co-Active Training Institute Certified Professional Co-Active Coach, and Certified Tiny Habits Coach), online training and facilitation, Distinguished Engineer (ACM), and Fellow (STC). Connect with Andrea on Facebook or LinkedIn.