Design Logic
Unlocking the Secrets of Good Design with Science
Science-Based Content Design
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Design Application
Discover a clear, practical logic for making design decisions that align with the way human beings naturally perceive and process information.
Things We'll Cover
We’ll cover several topics, including:
- Stages of Human Perception
- Categorization and Association
- Cognitive, Attentional, and Perceptual Load
- Information Typing for Design
- Application with Styles
- The 10 Science-Based Content Design Principles
Is This You?
Have you ever:
You're Not Alone!
The key to making effective design decisions lies in understanding human perception, attention, and pleasure. In this workshop, we’ll start with a foundation that clarifies the some of parallels between how we perceive and process information and how we design and develop information.
We’ll start with a brief look at the overall perception process and then focus specifically on how we naturally categorize visual stimuli. Then we’ll dive into how we can use that knowledge to create content that effectively directs our users’ attention, reinforces information-seeking behavior, facilitates understanding, and leads to success – both for our users and ourselves.
Is This Workshop for You?
This workshop is for you if you want to:
- Master the concept of design logic.
- Transform your content so it is both usable and beautiful.
- Communicate more effectively about design.
- Harness the power of visual design to reinforce the ideas you want to convey.
- Gain a deeper understanding of your audience through the science of human perception.
This workshop is not for you if you are looking for:
- Rote recipes for design (There are no rote recipes for design.)
- Artistic inspiration (While art is about self-expression, design is about solving problems.)
- A quick, one-time fix (This workshop is about mastering visual design for effective content, which takes critical thinking and practice.)
- Black and white rules (There are too many variables in content design for “always” and “never” rules.)
- Genre-specific advice (Science-Based Content Design focuses on design for content in all subjects, fields, genre, and media.)
Downloadables
This is a hands-on workshop with downloads that include:
- Working with Actual Content
- Working with Placeholder Content
- Styles List
- Cheat Sheet: The 10 Science-Based Design Principles
- Fact Sheet: Science-Based Content Design
Workshop Details
Presenter
Price
Regular Price:
Founding Member Price:
Academy Member Price:
Date
September 20, 2022
Time (EST)
1:00 pm
Duration
3 Hours
Program
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