How to Choose Fonts
A Practical, Step-by-Step, Science-Based Approach
Science-Based Content Design
Discover what you need to know (and what you don't) for choosing fonts that make your content usable, engaging, and delightful.
Things We'll Cover
We’ll cover several topics, including:
Is This You?
Have you ever:
You're Not Alone!
Guidelines for choosing fonts tend to cover either really big, general things like “knowing your audience” or really small, specific things like x-height and kerning. It’s incredibly difficult to find a resource that includes clear steps with actionable instructions you can use right now.
And it’s no wonder! Choosing fonts is a complicated process. Professional designers choose fonts by drawing on expertise developed over years – sometimes decades – of formal training, research, practice, and trial and error.
But what is it that they actually do when they choose fonts?
In this workshop, you’ll learn an easy-to-follow, step-by-step method for choosing fonts – a method based on careful observation, research, and experimentation that also aligns with the way human beings naturally perceive and process information.
Is This Workshop for You?
This workshop is for you if you want to:
This workshop is not for you if you are looking for:
This is a hands-on workshop with downloads that include:
Founding Member Price:
Academy Member Price:
October 10, 2022
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