How to Choose Fonts
A Practical, Step-by-Step, Science-Based Approach
Science-Based Content Design
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Design Application
Discover what you need to know (and what you don't) for choosing fonts that make your content usable, engaging, and delightful.
Things We'll Cover
We’ll cover several topics, including:
- Perception Overview – What you see is not what you get!
- A Brief Look at Design Basics – A Scientific Take on the Building Blocks of Visual Design
- The Content Equation© – Language, Ideas, and Design
- What Matters Most – How It Works and Why
- From “How?” to “Wow!” – Step-by-Step Walkthrough
- Try It! – Font Selection Exercise with Open Q&A
Is This You?
Have you ever:
You're Not Alone!
Guidelines for choosing fonts tend to cover either really big, general things like “knowing your audience” or really small, specific things like x-height and kerning. It’s incredibly difficult to find a resource that includes clear steps with actionable instructions you can use right now.
And it’s no wonder! Choosing fonts is a complicated process. Professional designers choose fonts by drawing on expertise developed over years – sometimes decades – of formal training, research, practice, and trial and error.
But what is it that they actually do when they choose fonts?
In this workshop, you’ll learn an easy-to-follow, step-by-step method for choosing fonts – a method based on careful observation, research, and experimentation that also aligns with the way human beings naturally perceive and process information.
Is This Workshop for You?
This workshop is for you if you want to:
- Create content that is both usable and beautiful.
- Improve your content (and your career) with visual design.
- Focus on what matters most when choosing fonts.
- Communicate more effectively about fonts – what works, what doesn’t, and why.
- Master a process you can extend to content-related design decisions.
This workshop is not for you if you are looking for:
- Specific font recommendations – This workshop is about learning a process you can use for all your projects.
- Rote recipes for design – There are no rote recipes for design.
- Artistic inspiration – While art is about self-expression, design is about solving problems.
- Details of typography – This workshop focuses on choosing fonts as a means to an end (so you can communicate more effectively).
- Text attribute guidelines – Font size, color, alignment, formatting, etc., are a topic for a different workshop and are not covered in detail in this workshop.
Downloadables
This is a hands-on workshop with downloads that include:
- Fact Sheet: Science-Based Content Design
- Fact Sheet: Science-Based Content Design Basics
- Worksheet: Font Selection Steps and Criteria
- Ideation Template
- Sample Project Files
Workshop Details
Presenter
Price
Regular Price:
Founding Member Price:
Academy Member Price:
Date
October 10, 2022
Time (EST)
1:00 pm
Duration
3 Hours
Program
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