Working with Text

How to Choose Fonts

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A Practical, Step-by-Step Approach

Science-Based Content Design

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Design Application

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generic font comparison

Discover what you need to know (and what you don't) for choosing fonts that make your content usable, engaging, and delightful.

Things We'll Cover
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We’ll cover several topics, including:

Is This You?
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Have you ever:

Wondered where to start when it comes to choosing fonts?
Spent hours, or even days, lost in the thousands of font options available?
Felt instinctively that a font wasn’t right, but been unable to articulate why?
Been frustrated that advice for choosing fonts is too vague or hard to follow?
Tried to teach someone about choosing fonts, only to realize how complicated it is?
You're Not Alone!
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Guidelines for choosing fonts tend to cover either really big, general things like “knowing your audience” or really small, specific things like x-height and kerning. It’s incredibly difficult to find a resource that includes clear steps with actionable instructions you can use right now.

And it’s no wonder! Choosing fonts is a complicated process. Professional designers choose fonts by drawing on expertise developed over years – sometimes decades – of formal training, research, practice, and trial and error.

But what is it that they actually do when they choose fonts?

In this workshop, you’ll learn an easy-to-follow, step-by-step method for choosing fonts – a method based on careful observation, research, and experimentation that also aligns with the way human beings naturally perceive and process information.

Is This Workshop for You?
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This workshop is for you if you want to:

This workshop is not for you if you are looking for:

Downloadables
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This is a hands-on workshop with downloads that include:

Workshop Details
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*The recording of this live workshop is now available to Academy Members.

Presenter

Tina M. Kister
Tina M. Kister
Tina M. Kister is the creator of the InfoDev Academy and founder of it’s parent company, Nanatoo Communications. Kister specializes in taking an interdisciplinary approach to improving information-development processes and has been acknowledged as a “thought leader” and “change agent.”With a background in both creative and technical communications, as well as certifications in technical communication (CPTC), project management (PMP), proposal management (APMP), and content strategy, Kister provides a rare perspective that synthesizes best practices across traditionally siloed areas of business communications.

Price

Regular Price:

$90.00

Founding Member Price:

$79.20

Academy Member Price:

Free!

Date

August 23, 2022

Time (EST)

1:00 pm

Duration

3 Hours

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